We started with a simple idea: crafting custom treats made to order based on our customer’s preference, lifestyle, or their pup’s dietary restrictions. Customers chose their preferred protein, fruit, and veggie combinations, and we crafted each batch specifically for them. From these custom creations, our first functional treats were born: Hip & Joint, Skin & Coat, and Endurance—blends inspired by the most requested ingredient combinations. They were "customer formulated," and two of them continue to be part of our best sellers today.
And then there’s our super seller from day one—Rabbit Jerky! A treat so popular it helped shape Smart Cookie into what it is today: a brand that listens to its customers and grows alongside them. We've built a "company of pet parents," dedicated to making both dogs and their humans happy.
Authenticity, transparency, and quality define us. We're proud to be pet parents ourselves, and our team—our "Treat Crafters"—share that same passion. Every treat is a reflection of our commitment to premium quality, real ingredients, and genuine care.