Why Rabbit Jerky is Exploding in Popularity

If you’ve been shopping for treats for your dog, chances are you might have come across rabbit jerky at some point, or read about it on the internet. Maybe a friend mentioned they only feed their dog rabbit meat. If you’ve been wondering how and when you missed the memo, you’re not alone. 

Here, we’ll break down why an increasing number of pet owners are hopping onto the rabbit train (sorry, had to make at least one rabbit pun).

1) Rabbit meat is easier to digest

If your dog has a sensitive stomach, rabbit meat could be a great upgrade. Rabbit meat is easier to digest for dogs with gastrointestinal or pancreatic issues. A lot of times when pet owners assume their dog is “just fussy,” it often means their dog has trouble digesting traditional meat. Might be time to give this a try!

French Bulldog wearing a shirt

Photo by Karsten Winegeart on Unsplash

2) It’s new to dogs

Rabbit meat is considered a “novel protein” which means dogs historically haven’t been exposed to it a lot. Rabbit meat is hypoallergenic, in that, it’s very unlikely that your dog can be allergic to something they haven’t been exposed to. Despite being a novel protein, the makeup of rabbit meat is very close to what dogs have traditionally eaten over centuries, making it the perfect treat or snack.

Corgi puppy eating treats

Photo by Hanson Lu on Unsplash

3) It’s nutrient-rich

Rabbit meat is high in essential proteins, amino acids, and vitamins, making it great for digestion, brain function and for strengthening your dog’s immune system.

It’s also low on saturated fat and cholesterol, which is great to help your dog build lean muscle through exercise. If your dog isn’t super active, this nutrient profile also prevents them from putting on weight quickly.

Springer Spaniel with treat in mouth

Photo by James Lacy on Unsplash

4) You don’t have to break the bank for it

Despite its superior nutrient profile compared to traditional chicken, beef or veal meat, rabbit jerky is surprisingly affordable. At Smart Cookie, you can buy a pack of our rabbit jerky for just $15. Because they’re a relatively new introduction to the world of dog food, there’s a good amount of oversight and control over meat sources. Our treats are made with 100% ethically-raised rabbits.

5) Dogs love it!

Don’t take our word for it—check out the reviews for our rabbit jerky treats. They go over surprisingly well with fussy dogs, and have been tested on a wide variety of breeds and personalities, and so far, the verdict has been clear—two paws up.

PS - If you have a pup you’re trying to train, our training treats have also shown to be super effective.

Puppy with nose in bag of Rabbit Jerky Training Treats

So, is rabbit meat for your dog?

If you haven’t tried it yet, we’d highly recommend it. Of course, each dog is different. But if you’ve ever been on the lookout for hypoallergenic treats for your dog, or think they’re too fussy, or have had to deal with your dog’s sensitive tummy, we think it’s a great idea to expand their palate with rabbit meat.


Still have questions? Fill up this form, or write to us at woof@smartcookietreats.com

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